Tuesday, August 3, 2010

True Religion 2010 Q2 Results - Quick Comments

True Religion (Ticker: TRLG) reported Q2 earnings today after market close.  The results weren't as stellar as I had hoped, but were still respectable nonetheless.  I will go over some key points with you in an upcoming post.  For now, here's what you need to read: i) True Religion's press release, and ii) Q2 earnings call transcript.  The former is what the company wants you to get out of their results.  It is a condensed version and often the description details what they want to tell you.  If management is hiding something or purely unethical, they would present only the bright side of the story.  So, take it with a grain of salt.  However, the numbers are there in the press release and they don't lie (usually).  That is probably the more important part.  The latter link is a transcript of what was said during the conference call.  The actual audio file can be found on the company's investor relations website and is usually more telling, because you can hear the tone of voice of each of the speaker, but reading a transcript is quicker and usually sufficient.  You will be able to pick up a lot of the nuances that are not readily available in a press release or a financial statement.

So, enjoy these for now...and also the above picture of my wife, Renee, and me at a True Religion outlet store at the Woodbury outlet mall in New York.